Pure power, pure nature, pure meat.
That's what it is all about, when it comes to Brahman bulls. And it was the power of conviction that drove us to establish this extraordinary breed on Farm Lichtenstein where, up to that time, only Simmentaler cattle had been bred. The stud was established in 1977 and since then the animals selected to thrive under our harsh natural conditions. From the beginning the herd was subjected to performance testing so that we can say with confidence that our bulls carry the right genes for pure beef grown under natural conditions.